Blogging … sigh! Some may think it is just one of those things where you can sit down with your computer and just start typing your thoughts. In a way, that is partially true, but there is so much more that goes in to a blog than just some quick thoughts and fast fingers.
Anyone can write a blog. That’s the easy part. The hard part is getting people to read the blog, but there are ways to draw in more readers. So let’s talk about some of the best practices of blogging.
First things first. The title, of course! We need to make sure the title of our blog has some important words in it. These important words are the words that best describe what the reader is about to read. This is important so people can find your blog by searching for those important words.
Now that we have perfectly described what the blog is about in our title, the next thing we have to think about it the opening paragraph (since that is the next thing the reader is going to read, unless they for some reason read from the bottom up). Barry Feldman gives us 7 Ways to Write Better Opening Paragraphs for Your Blog Posts.
- Put your reader in the story
- Ask a question
- Present interesting facts or stats
- Quote someone famous
- Offer an anecdote
- Bond on a problem
- Introduce a threat
Using any one (or two) of these seven different techniques in your opening paragraph is a sure way to draw in an audience. Since we are writing the blog, and putting in all the effort, we want to keep our readers interested in what we have to say, right?
The rest is pretty much history. Of course, we have to make sure we are including useful content and content that is true and correct. We do not want to be misleading in any way to our audience. (This is a sure way to reduce the amount of readers instead of increasing the amount of readers.) Let’s just make sure the content we write about in our blog has sources and the sources are clear and evidenced in the blog itself. If you are still feelings a bit intimidated by the blog itself, here are 10 Tips that Will Make You a Better Blogger. Check them out!
Now that we learned some tips and tricks to writing a good blog, let’s talk about some of the best blogs in the banking industry. The banking industry may be a bit behind the times when it comes to the idea of social media, but blogging is a whole different aspect of banking. Here is a list of The 25 Best Financial Blogs . Want to know the latest industry news? Just follow these bloggers as they are some of the best in the industry. Everything you need to know about the banking world can be found in one of these blogs.
Thanks for reading! Now, go get blogging!